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Resume

Freelance & Work History

UX Strategist (Contract)
YOUnique Balance Health Coaching

Enhancing brand and promotional opportunities through website redesign.  Conducted UX interviews to understand customer perspective, pain points and value gaps. Create wireframes and prototypes for usability testing.  New website will include focus on audience targeting, niche programming and direct CTAs.  Project goal set to increase inquiries and purchases.

Interim VP of Marketing (Contract)
Relearnit, Inc.

Lead internal marketing team and digital agency to increase lead acquisition, improve on-site conversions and optimize email/SMS campaigns for continued enrollment growth.

Director of Marketing (Contract)
Upright Education

Hired as the Director of Marketing to develop recruitment goals and strategies for EdTech bootcamp startup. Managed creative agency, digital media agency, career training partnerships and HubSpot diamond partner. Led CRM migration project for 12 university partner microsites from Webflow to HubSpot CMS.

Partner Marketing Director (Full-Time)
Everspring Partners, Inc.

Developed and executed partner marketing plans for EdTech agency with focus on awareness, lead generation and conversion. University partner programs include Northwestern University, Tulane University, Santa Clara University, William & Mary College, Kent State University and Yeshiva University.  Led the marketing team in developing consumer-insight driven brand and marketing strategies with go-to-market campaigns for existing and new program launches.
 

Dean of Marketing & Graduate Enrollment (Full-Time)
Robert Morris University

Managed $1.2M annual budget with integrated marketing strategies in traditional print, direct mail and digital marketing tactics, such as e-mail, paid search, retargeting, geo-fencing, social media, and SEO.  Conducted UX research, evaluated customer journey and led student interviews and focus groups.  These user experience insights  led to print and email communications refocused on value, distinctions, and engagement opportunities. These efforts augmented applications for Fall 2019 by 10% and increased graduate enrollment in 2019 by 22%.

January 2023-Present

March 2023 - Present

August 2022-January 2023

May 2020- June 2022

January 2017- March 2020

Degrees & Certifications

User Experience and User Interface
Design Certification

Burlington Code Academy

May 2023

Google Analytics Individual Qualification
Google Credential ID 120095014

August 2022

Google Digital Marketing Certification
Google Credential ID UCP J9G 6ST

April 2020

Experiential Education Academy Certification
National Society for Experiential Education

March 2018

Microsoft Office Specialist for Excel
Microsoft

January 2014

Master of Arts, Communication Studies 
Eastern Illinois University

September 2002

Bachelor of Arts, Communication & Media Studies (TV, Radio & Film)
Eastern Illinois University

May 2001

Interests & Expertise

I’m an outdoor enthusiast who loves a breathe of fresh perspective.  Always seeking to solve a problem or ponder one with you. Those closest to me say positivity and loyalty are two of my best qualities.

The EdTech and higher education sectors are where I’ve built my career in product management, marketing, acquisition and customer retention. I’m a strategic marketing leader with strengths in research, data analysis, user experience design and website development.

With 20+ years in leadership, I have had the honor of serving employees, executives, customers, vendors, students, parents and administrators. They’ve all taught me how to successfully unite teams, negotiate complex terms and project-manage processes along the way.  I love camping, barre3, family adventures, gardening and relaxing on my back porch.

Product Launches

Go-to-Market Strategy | Digital Marketing | UX Strategy | Lead Acquisition | SEO | Nurture Campaigns


User Experience

UX Design | UX Research | Wireframing | Figma | Prototyping | Wix | WordPress | Webflow


Strategy

Consulting | Integrated Marketing | Strategic Planning | UX Writing | Advertising | Segmentation


Project Management

Event Marketing | Workfront | Asana | Monday | Atlassian Jira

Data & Analytics

Google Analytics | HubSpot | Marketo | Salesforce | Power BI | Tableau

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