Resume
Professional Experience
Senior Product Marketing Consultant (Contract)
YOUnique Balance Health Coaching
Enhanced brand and promotional opportunities through website redesign. Conducted UX interviews to understand customer perspective, pain points and value gaps. Created wireframes and prototypes for usability testing. Updated website includes focus on audience targeting, niche programming and direct CTAs to drive inquiries and purchases.
Vice President of Marketing (Full-Time)
Relearnit, Inc.
Drove product marketing strategy for niche academic programs in exercise science, kinesiology, human movement science, strength and conditioning, and sports nutrition and performance. Increased lead performance by 30% through advanced scoring, targeted nurtures, and funnel optimization while expanding organic lead share to reduce paid media reliance. Built a centralized sales enablement library for consistent program messaging and launched a call center partnership to accelerate speed-to-contact and improve lead-to-application conversions.
Executive Marketing Consultant (Contract)
Upright Education
Hired as the Director of Marketing to develop recruitment goals and strategies for EdTech bootcamp startup. Managed creative agency, digital media agency, career training partnerships and HubSpot diamond partner. Led CRM migration project for 12 university partner microsites from Webflow to HubSpot CMS.
Director, Partner Marketing (Full-Time)
Everspring Partners, Inc.
Developed and executed partner marketing plans for EdTech agency with focus on awareness, lead generation and conversion. University partner programs include Northwestern University, Tulane University, Santa Clara University, William & Mary College, Kent State University and Yeshiva University. Led the marketing team in developing consumer-insight driven brand and marketing strategies with go-to-market campaigns for existing and new program launches.
Dean of Marketing & Graduate Enrollment (Full-Time)
Robert Morris University
March 2023 - January 2026
January 2023-June 2023
August 2022-January 2023
May 2020- June 2022
January 2017- March 2020
Managed $1.2M annual budget with integrated marketing strategies in traditional print, direct mail and digital marketing tactics, such as e-mail, paid search, retargeting, geo-fencing, social media, and SEO. Conducted UX research, evaluated customer journey and led student interviews and focus groups. These user experience insights led to print and email communications refocused on value, distinctions, and engagement opportunities. These efforts augmented applications for Fall 2019 by 10% and increased graduate enrollment in 2019 by 22%.
Degrees & Certifications
HubSpot Sales Enablement Certification
HubSpot Credential ID
07a857e9db784ebab4cc5539ce70ab5a
July 2025
User Experience and User Interface
Design Certification
Burlington Code Academy
May 2023
Google Analytics Individual Qualification
Google Credential ID 120095014
August 2022
Google Digital Marketing Certification
Google Credential ID UCP J9G 6ST
April 2020
Experiential Education Academy Certification
National Society for Experiential Education
March 2018
Master of Arts, Communication Studies
Eastern Illinois University
September 2002
Bachelor of Arts, Communication & Media Studies (TV, Radio & Film)
Eastern Illinois University
May 2001
Interests & Expertise
​
I’m an outdoor enthusiast who loves a breath of fresh perspective. Always seeking to solve a problem or ponder one with you. Those closest to me say positivity and loyalty are two of my best qualities.
​
The EdTech and higher education sectors are where I’ve built my career in product management, marketing, acquisition and customer retention. I’m a strategic marketing leader with strengths in research, data analysis, user experience design and website development.
​
With 20+ years in leadership, I have had the honor of serving employees, executives, customers, vendors, students, parents and administrators. They’ve all taught me how to successfully unite teams, negotiate complex terms and project-manage processes along the way. I love camping, barre3, family adventures, gardening and relaxing on my back porch.
Product Launches
Go-to-Market Strategy | Digital Marketing | UX Strategy | Lead Acquisition | SEO | Nurture Campaigns
User Experience
UX Design | UX Research | Wireframing | Figma | Prototyping | Wix | WordPress | Webflow
Strategy
Consulting | Integrated Marketing | Strategic Planning | UX Writing | Advertising | Segmentation
Project Management
Event Marketing | Workfront | Asana | Monday | Atlassian Jira
​
Data & Analytics
Google Analytics | HubSpot | Marketo | Salesforce | Power BI | Tableau